While they seem allergic to any use of TV related technology on the field, FIFA have signed a deal with their Official Partner, Sony, to broadcast up to 25 matches in 3D, that’s 3 … D

Back in October Sony announced 2 systems for capturing 3D sports events, one that used a single camera to capture an image, and one designed for football that uses 3 separate cameras that get merged into 1 image by clever software.

The announcement doesn’t mention which technology is being used in the World Cup, but you’d have to assume it’s the one they designed especially for football.

The World Cup however won’t be the first sporting event to be broadcast in 3D, (it’s not being broadcast in 3D live at all by the look of it, Sony will distribute a film after the event.) that honour went to the peanut huggers when the 2008 6 Nations game between England and Scotland was shown in a London cinema. There are also plans to show parts of the 2012 Olympic games in 3D too.